InterRent REIT
CATEGORY: Branding
SOFTWARE: Adobe Illustrator, Photoshop
SERVICES: Visual Identity
01. The Project
T he client, InterRent, is an open-ended real state investment trust company, operating in the main areas of Canada, with more than 120 properties. At a crucial moment in the company’s transition, we worked on rebuilding its brand, as well as its entire visual identity system.
02. The Solution
We led the creative team to ensure brand consistency across all InterRent projects, fostering a culture of proactive thinking and efficient workflows that kept the visual identity cohesive from start to finish. We managed the full rebranding project — from concept to launch — ensuring every stage was executed with strategic alignment and attention to detail.
As a core deliverable, we created the brand guideline book, establishing clear standards for cohesive brand application across every touchpoint, from digital materials to print assets.
We also designed the full website layout with a UX-first approach, prioritizing intuitive navigation, seamless user flows, and lead generation conversion points.
Along this process we worked alongside various stakeholders and partners to guarantee creative output was aligned to business strategy and goals.
As the final outcome, we delivered internal and external marketing campaigns, created social media content, and professionally designed reports and presentations for the InterRent team.
03. The Result
The new brand successfully reflect the client’s culture, with a strong icon and a vibrant palette that reinforces the brand’s presence and emotional impact.
