Dr Luiza Bernardes
CATEGORY: Branding, Social Media
SOFTWARE: Adobe Illustrator, Photoshop
SERVICES: Social Media Management
01. The Project
Dr. Luiza, a pediatrician, engaged our team to develop a cohesive logo and visual identity aligned with her new practice and digital presence.
02. The Solution
Dr. Luiza wanted a visual identity with soft, light colors and a custom symbol that conveyed warmth and care, representing the welcoming and attentive support offered to families beginning their journey into motherhood and fatherhood.
The brand needed to express closeness and empathy—not only toward the baby, but toward the entire family.
03. The Result
At the end of the process, we achieved a strong and meaningful result: a custom-designed symbol featuring the silhouette of a family forming a heart, with each element connected like links that come together to represent the solid foundation of a family. A light and sophisticated color palette, combined with carefully chosen typography, added the finishing touch—bringing clarity, warmth, and a well-defined positioning to the brand.
